Elevating a Brand for Long-term Aspiration and Value

Occupying a space between High Street and luxury creates opportunities to capture both consumers trading down from traditional luxury and trading up from mass. In this session, the Managing Director of COS will unpack the elevation strategy he leads, from product consistency to customer elevated experience and generating cultural influence. Walk away with practical insights into how COS is elevating to grow market share and redefine what modern aspiration means today.