Dash Flynn

Co-Founder & CEO Refine AI

Dashell Flynn is the Co-Founder and CEO of Refine, the AI search and discovery platform purpose-built for the next era of digital commerce. Based in New York, Refine partners with leading fashion and luxury brands to replace outdated keyword engines with semantic search, multimodal recommendations, and agent-ready product intelligence. Refine’s technology enables shoppers and AI agents to understand products with human-level context, resulting in higher conversion, richer browsing experiences, and a more accurate representation of a brand’s catalog. 

Dashell began working in technology and e-commerce at fourteen and went on to advise growth stage businesses on digital experience, customer engagement, and catalog strategy. His early background in direct to consumer retail, combined with hands-on work with product data and recommendation systems, shaped his belief that modern brands need deeper intelligence layers to fully express their identity in an AI driven environment. 

At Refine, he leads a team focused on building the product graph of the internet. Their goal is to give both humans and AI agents the ability to search, evaluate, and transact across fashion using natural language, imagery, and intent. This approach has positioned Refine as a strategic partner for retailers looking to modernize discovery, remove friction from shopper journeys, and prepare for new AI powered shopping channels.