Agentic Commerce: What’s Here, Real, and Next?

Agentic commerce - AI systems that can autonomously browse, recommend, and complete transactions on behalf of a consumer - is moving from concept to early deployment. But for luxury and premium brands, the stakes are high and the questions are sharp: when autonomous agents mediate discovery and purchase, what happens to curation, brand narrative and the relationship between customer and brand? In this session, leaders at the forefront of commerce innovation will separate what is emerging from what is already workable, sharing practical lessons on readiness, use cases, and the implications for customer experience, brand control, and commercial strategy. Attendees will leave with a clearer view of what matters now, what to watch next, and how to engage with this shift without losing perspective.