Agentic Commerce in Luxury: When AI Takes Action

Agentic commerce begins where AI-led discovery ends: when systems move from surfacing information to recommending, acting or completing transactions on a customer’s behalf. Some applications, including customer service and operational tasks, are already delivering value. Fully delegated shopping and agentic storefronts remain earlier, particularly in luxury, where curation, storytelling and the direct customer relationship are central to the experience. In this session, leaders at the forefront of agentic innovation will separate practical use cases from speculative promises, sharing what is live, where evidence is emerging and what brands should consider before giving an agent greater authority. The session will explore customer benefit, brand control and commercial readiness, helping attendees understand where to act now, where to experiment carefully and what to watch next.

Wednesday 03 February 12:10 - 12:50 Track 1