Online editorial briefings: Watch our agenda take shape
For the first time in Shoptalk history, we’re giving you behind the scenes access to watch how we curate our industry renowned agendas.
Tune in over the next few months as we’re releasing five episodes focusing on each theme of the Shoptalk Luxe agenda - not as abstract trends, but as the strategic decisions luxury and premium retail leaders are having to make now.
Episode 1: “So what do we mean by tensions”?
Featuring:
Rebecca Bemhena, VP Content, Shoptalk Luxe
Josephine Wylie, Content Director, Shoptalk Luxe
Mo Hedaya, Retail Marketing Director, Aman
We’ll preview the conversations shaping the Shoptalk Luxe 2027 agenda, including:
- The market shifts and customer behaviours influencing next year’s conversation
- The tension between visibility, relevance, value and desirability
- How luxury brands are approaching AI, clienteling and human-led service
- Why physical retail, community and cultural relevance need a broader definition of value
- The leadership questions we expect to define the room at Shoptalk Luxe 2027
Episode 2: "Efficiency vs Humanity"
Featuring:
Rebecca Bemhena, VP Content, Shoptalk Luxe
Josephine Wylie, Content Director, Shoptalk Luxe
Francesco Bottigliero, Chief of Humanistic Technology, Foro delle Arti & Brunello Cucinelli
We’ll preview the conversations shaping the Shoptalk Luxe 2027 first agenda tension "Efficiency vs Humanity" discussing:
- What luxury qualities don't scale: taste, judgment, discretion, care?
- Can technology serve the human relationship rather than erode it?
- How is AI reshaping discovery, and what does that mean for brand control?
- How should leaders define non-negotiables and build governance around judgment?
- Why can't technology strategy and brand strategy be separated?
Episode 3: "Connection vs Conversion"
Featuring:
Rebecca Bemhena, VP Content, Shoptalk Luxe
Josephine Wylie, Content Director, Shoptalk Luxe
Alex Schellenberger, Chief Brand and Marketing Officer, Mandarin Oriental
We’ll preview the conversations shaping the Shoptalk Luxe 2027 agenda tension "Connection vs Conversion" discussing:
- Whether brands are tracking the moments that are easiest to count rather than the ones that actually build value
- How to measure micro moments in hospitality
- The value of non-sales related moments in a customer relationship, and how to defend investment in them when they don't have a direct commercial return
- What separates genuine recognition from personalization through data
- What luxury goods brands misunderstand about great hospitality
