Empowering Frontline Teams through Technology and Skills for Elevated In-Store Experiences

The most effective in-store technology in luxury retail is invisible to the customer but transformative for the associate. From clienteling tools and AI-assisted recommendations to real-time inventory visibility, the right technology stack helps frontline teams deliver service that is more personal, confident, and commercially effective. In this session, executives from brands and retailers known for frontline excellence will explore how they are pairing technology investment with skills development to raise service standards at scale. The discussion will cover what implementation really takes, how to build capability in high-turnover roles, and how to ensure AI strengthens, rather than dilutes, the human interaction.