Localising the Retail Offer Across Markets

As brands enter markets with different tastes and expectations, localisation affects more than language. Product ranges, content, merchandising and inventory all shape whether a brand feels relevant locally while maintaining a consistent identity. Drawing on Pomelo’s experience across Southeast Asia and other markets, co-founder and CEO David Jou will discuss how data and AI inform these decisions, and where local knowledge and human judgement shape the outcome. Expect practical perspectives on what to consider when adapting to culturally distinct markets.

Wednesday 03 February 16:40 - 17:00 Track 1