Recommerce and the New Customer Relationship

Recommerce is no longer only a secondary market story; it is becoming part of how retailers, brands, and marketplaces think about loyalty, customer value, and long-term relationship-building. In this session, senior leaders will share how resale and recommerce models, from brand-owned programmes to peer-to-peer marketplaces, are becoming growth levers and new channels for customer engagement. Expect practical lessons on how recommerce can support retention, reach younger audiences, build trust, and create new pathways for ongoing customer connection, as well as how to manage the risks of authenticity, grey market dynamics, and primary price integrity.