The New Luxury Consumer Mindset

The luxury consumer is changing, not uniformly, but in ways that are fundamentally disrupting long-held assumptions about what drives purchase, loyalty, and aspiration. Across segments, from aspirational buyers navigating a tighter spending environment to ultra-high-net-worth clients redefining what exclusivity means to them, the calculus of luxury is being rewritten.  In this session, senior consumer researchers with close proximity to different customer segments will explore what is actually shifting. You will leave with a more granular, research-grounded view of who the luxury consumer is in 2027 and beyond, what they want from brands, and where the gaps in understanding are largest.