The Shoptalk Luxe Elevate Programme

How Women Can Build a Powerful Personal Brand Without Losing Themselves

In luxury and premium retail, reputation is everything, yet for many senior women, self-promotion feels at odds with the leadership identity they've built. This session challenges the idea that visibility and authenticity are in tension. Drawing on their experiences at the intersection of brand-building and people leadership, our senior speakers will share how they're shaping how they're seen, remembered and considered for opportunity, without compromising the values and style that make them effective.

What you will take away:

- How to define and own your leadership narrative inside and outside your organisation
- Why being ""known for something"" accelerates sponsorship, progression and influence
- How to navigate self-promotion in cultures where modesty is valued or expected
- Practical approaches to building external visibility — thought leadership, networks, public presence — alongside a demanding senior role
- How to recover and reframe when your brand takes a hit

Our Elevate Programme is a closed-door, invite-only content series, designed to support and accelerate the advancement of women in both their organisations and their wider careers. It is a two-part, actionable, takeaway-focused programme featuring senior women who have shaped the premium and luxury retail and hospitality landscape. The series brings together honest perspectives and learnings from fashion, retail and luxury hospitality: sectors where women remain underrepresented at senior levels.


Our Elevate Programme is a closed-door, invite-only content series, designed to support and accelerate the advancement of women in both their organisations and their wider careers. It is a three-part, actionable, takeaway-focused programme featuring senior women who have shaped the premium and luxury retail and hospitality landscape across the Middle East and APAC. The series brings together honest perspectives and learnings from fashion, retail and luxury hospitality: sectors where women remain underrepresented at senior levels.