Winning Visibility in the Age of AI Discovery

As AI-powered search and recommendation systems, from Google's AI Overviews to ChatGPT and Perplexity, increasingly mediate how brands are found, interpreted, and surfaced, visibility is no longer something brands can architect through conventional means. Discovery is becoming less linear, less controllable, and more dependent on how well brands are understood across these new interfaces and environments. In this session, senior leaders will explore what it now takes for luxury and premium businesses to remain visible, relevant, and influential in an AI-shaped discovery landscape. Expect practical perspectives on how brands are adapting content, search, and digital strategy to stay present in the moments that matter, even as the rules of discovery continue to change.