Aspirational Yet Accessible: How Modern Brands Blend Economy and Elegance

Many value-conscious consumers, including Gen Z and younger Millenial shoppers are embracing brands that deliver elevated products and experiences without breaking the bank. In this session, executives will share how they've artfully married economy with elegance to captivate shoppers. You’ll learn how to design aspirational entry points, spark viral momentum, balance price with prestige and convert first-time buyers into lifelong advocates.


Thursday 29 January 10:55 - 11:15 Track 2

Add to calendar 01/29/2026 10:55 01/29/2026 11:15 Aspirational Yet Accessible: How Modern Brands Blend Economy and Elegance Track 2 Asia/Dubai
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Speakers

Albin Johansson

CEO, Axel Arigato