Designing Theatrical Spaces That Entertain, Captivate and Convert

Affluent shoppers today expect far more than just a product. They seek unique, theatrical environments that both captivate the senses and embody brand identity. Join senior executives and design leaders as they share how they have transformed retail into immersive, narrative-driven stages, where culture, creativity, and storytelling come together to elevate perception and drive conversion. This session will focus on design and brand vision, offering insights into how retail spaces themselves can become enduring expressions of brand power.

Tuesday 27 January 15:20 - 16:00 The Van Gogh Stage