Inside the Gulf Luxury and Fashion Mindset with Snapchat

This session explores the rise of the Gulf’s next-generation luxury consumer and the cultural, social and digital forces shaping their expectations. As the region undergoes rapid transformation, a younger and highly connected audience is redefining what luxury means through community, authenticity and creative expression. Drawing on insights from the BoF x Snap Knowledge Report that will debut at Shoptalk, the session examines demographic shifts, national vision agendas, the influence of creators and the intersection of digital and physical experiences. It highlights how technology, storytelling and cultural relevance are essential for brands seeking meaningful engagement and long-term resonance with the GCC luxury consumer

Speakers:
Alice Gividen, Director of Content Strategy, The Business of Fashion