Lessons in Positive Reinvention: Brands Bold Enough to Pivot
Top consumer brands and retailers need to be able to move as fast as startups, making bold pivots when needed while staying true to their core values. But embracing change and turning it into opportunity is easier said than done. This session features three executives who have nagivated major shifts with agility and adaptability - whether that means changing business models, embracing new technologies, or reinventing a brand identity. You'll hear solid examples, lessons learned, and practical takeaways on how to pivot without losing your balance.
Thursday 29 January 09:45 - 10:05 Track 2
Catering to Evolving Customer Needs