Lifestyle Crossovers That Expand Brand Equity and Blur Industry Lines
Consumer brands are strategically expanding beyond traditional boundaries into adjacent lifestyle categories, strengthening consumer connections and driving growth. Executives share successful crossover strategies, detailing authentic partnership identification, brand consistency management, and leveraging collaborations for enhanced brand equity and revenue.
Wednesday 28 January 16:50 - 17:40 Track 2
Brand Stretch & Cultural Moves
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01/28/2026 16:50
01/28/2026 17:40
Lifestyle Crossovers That Expand Brand Equity and Blur Industry Lines
Track 2
Asia/Dubai
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Speakers
Chief Brand Officer, Mandarin Oriental
Chief Marketing Officer, Stone Island
