Lessons in brand identity and customer experience with 10 Corso Como

Join CEO Gianluca Borghi on a tour of brand and concept store, 10 Corso Como as he talks consumer loyalty, globalisation, and the art of product cultivation.

Discover how this iconic Milanese concept store continues to redefine experiential luxury through culture, fashion, and design. Borghi will share his vision for 2026 at Shoptalk Luxe, revealing how 10 Corso Como will strengthen its global footprint while deepening its commitment to creativity, community, and authentic storytelling in modern luxury retail.