Beyond Keywords: From Intent into Revenue with AIwith Athena XAI

Commerce search is still keyword-based, but shoppers are not. Today’s consumers use natural language, voice, and images to express intent online. This session explores why traditional product discovery fails at scale and how AI-driven, intent-first systems unlock hidden revenue in large retail catalogs. Athena XAI demonstrates how multi-modal search, multi-agent AI, and real-time intent intelligence transform fragmented search and merchandising into a unified discovery engine. By understanding meaning instead of keywords, retailers dramatically increase visibility, conversion, and revenue - turning shopper intent into discovery, and discovery into measurable business impact.

Speaker:
Ivan Stankovic, CEO / Founder, Athena XAI