From first purchase to VIP: The 8-Stage Hourglass Framework For Luxury Repeat Revenue

Most luxury and DTC brands are quietly bleeding profit: ad spend keeps climbing while email and SMS are treated like discount megaphones and “nice-to-have” campaigns. This session shows how to flip those underused channels into a true recurring revenue engine. Drawing on work with 100+ brands like Pulsetto, Perfect White Tee, Carnivore Snax and Luxapolish, Trayan Hristov breaks down the 7 lifecycle levers that turn one-time buyers into predictable repeat customers. Attendees will learn how to spot a leaking lifecycle in minutes and leave with one concrete lever to fix in the next 30 days.

Speaker:
Trayan Hristov, Founder, Thrivelia