Techtalks: Holistic Hospitality: How to Power Meaningful Customer Experiences at Scale

Join Ruah Idris, CRM and Personalization Director at Miral Destinations, and Younès Ben Maiz, EMEA South RVP at SAP Emarsys, for an inside look at how Abu Dhabi’s leading creator of immersive destinations and experiences is using data and AI to elevate guest engagement across its world-class parks and attractions. In this fireside chat, Ruah will share how Miral’s journeys have evolved by unifying data and harmonizing marketing, operations, and guest insights. AI supports creativity by enabling hyper-personalized, timely communication across email, SMS, and WhatsApp. This session offers a hospitality-led masterclass on how luxury and premium brands can use AI to power relevance, emotional attachment, and meaningful engagement at scale.

Speakers:
Ruah Idris, CRM & Personalization Director, Miral Destinations
Younès Ben MaizEMEA South RVP, SAP Emarsys