Personalisation at scale - how Orlebar Brown built higher converting customer journeys

Personalised experiences at scale is one of the biggest challenges in the luxury market today. Orlebar Brown had a mission, to use customer purchase data to create a more personalised in-store and online experience. In this session Jamie, CTO at Orlebar Brown walks through their biggest wins with Peyman Naeini, Field CTO at Shopify.

Speaker:
Peyman Naeini, Field CTO, Shopify
Jamie De Cesare, CTO, Orlebar Brown