Techtalks: ROI Measurement - MMM That Scales Around The Worldwith Everybody Eats

Retail is evolving quickly, and so is the challenge of understanding what truly drives performance. In this session, Everybody Eats will break down how Marketing Mix Modeling (MMM) delivers actionable ROI insights by channel, campaign, brand and region. We’ll share how to combine privacy-safe data, advanced modeling and automation to build a measurement framework that adapts to local realities while maintaining global consistency. Gain a clearer understanding of how MMM can drive smarter investment decisions and how to make measurement finally work at scale.

Speaker:
Spencer Wilcox, Founder & CEO, Everybody Eats