The Sunset Session: Measuring and Empowering the Cross-Channel Customer Journey

As customer journeys stretch across an ever-growing web of channels, the ability to measure and empower the cross-channel customer journey will define tomorrow’s leading brands and retailers. In this session, three senior leaders share how they’re using advanced data and analytics to illuminate the full customer path - from discovery to loyalty. Learn how forward-thinking strategies are turning insights into action, enabling businesses to anticipate needs, personalise experiences in real time, and drive lasting engagement and growth.

Wednesday 28 January 17:50 - 18:30 Track 1