The Sunset Session: Measuring and Empowering the Cross-Channel Customer Journey
As customer journeys stretch across an ever-growing web of channels, the ability to measure and empower the cross-channel customer journey will define tomorrow’s leading brands and retailers. In this session, three senior leaders share how they’re using advanced data and analytics to illuminate the full customer path - from discovery to loyalty. Learn how forward-thinking strategies are turning insights into action, enabling businesses to anticipate needs, personalise experiences in real time, and drive lasting engagement and growth.
Wednesday 28 January 17:50 - 18:30 The Van Gogh Stage
Connecting the Customer Journey
Moderator
Managing Director & Partner, BCG
Speakers
Chief Ecommerce Officer, APAC, Lacoste
