The Sunset Session: Measuring and Empowering the Cross-Channel Customer Journey
Today’s customer journeys span multiple complex channels, making tracking and optimisation essential yet challenging. In this session, three senior leaders reveal how leveraging data and analytics illuminates every critical touchpoint. Learn how these insights empower businesses to proactively deliver seamless, personalised experiences, significantly enhancing customer engagement, loyalty, and revenue growth.
Wednesday 28 January 17:50 - 18:30 Track 1
Connecting the Customer Journey
Add to calendar
01/28/2026 17:50
01/28/2026 18:30
The Sunset Session: Measuring and Empowering the Cross-Channel Customer Journey
Track 1
Asia/Dubai
Share
Speakers
Chief Digital Officer, Siam Piwat
