Unlocking Growth in the GCC: The CEO Playbook

While global retail is facing uneven growth, particularly in discretionary categories like luxury, the GCC market continue to expand. Driven by affluent youth demographics, increasing tourist flows, and ambitious retail infrastructure investments, the region is entering a new phase of expansion. Yet, consumer brands face mounting challenges, from changing consumer expectations and the need for digital integration to navigating regulatory complexities and rising operational costs. This session features three CEOs - a developer, a franchise operator, and a distributor - who will share their playbooks on addressing these challenges, harnessing growth drivers, and building the collaborative strategies required for long-term success in this dynamic region.

Wednesday 28 January 17:50 - 18:30 Track 2