The Sunset Session: Not Just Another Collab: Strategic Consumer Brand Partnerships That Cut Through

Brand collaborations are plentiful, but those that authentically resonate and deliver substantial commercial results are rare. In this session, three senior executives behind some of the most innovative and impactful recent brand partnerships will share the strategies and tactics they use to choose the right collaborators, how they structure their agreements to ensure mutual value, and the specific tactics they employ to amplify impact. Walk away equipped to craft brand partnerships that stand out, enhance brand affinity, and genuinely move the needle commercially.