WGSN is the global authority on consumer insight and product design trends.
As the world’s leading consumer trend forecaster, our accurate forecasts provide global trend insights, expertly curated data and industry expertise to help our clients understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales. We’ve been helping brands get ahead of the right trends since 1998, from startups to Fortune 500 companies. Our 250+ in-house industry and product experts, data analysts and advisory consultants work and live in all major markets in the Americas, Asia-Pacific, Europe and Africa, actively forecasting what’s coming next, and where and when it will happen. Together, we create tomorrow.