Alex Schellenberger
Chief Brand Officer Mandarin Oriental
Agenda Sessions
Lifestyle Crossovers That Expand Brand Equity and Blur Industry Lines
Wednesday 28 January 16:50 - 17:40 Track 2
Brand Stretch & Cultural Moves
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01/28/2026 16:50
01/28/2026 17:40
Lifestyle Crossovers That Expand Brand Equity and Blur Industry Lines
Track 2
Asia/Dubai
