Alexis Hoopes
VP, Global Head of Fashion eBay
Alexis Hoopes is the Vice President of Global Fashion at eBay, where she plays a pivotal role in shaping the company's vision to become the leading destination for preloved, branded fashion. She joined eBay from Mattel, where, as the Senior Vice President of E-commerce, she was instrumental in advancing Mattel's direct-to-consumer (DTC) strategy and leading digital transformation efforts across various platforms, customer data, marketing, and supply chain. During her tenure at Mattel, Alexis successfully launched two new digital e-commerce platforms and effectively integrated the America Girl e-commerce operations into the DTC organization. Prior to joining Mattel, she spent nearly 15 years at Nordstrom, taking on various leadership roles that spanned strategy, e-commerce, merchandising, and planning. Her vast experience in retail has equipped her with deep insights into scaling digital commerce and improving customer experiences.
Agenda Sessions
Recommerce and the New Customer Relationship
Recommerce is reshaping the customer journey, introducing new dynamics to how brands build relationships, loyalty, and lifetime value. This session features senior executives from brands who have strategically embraced recommerce as a growth engine, turning it into a competitive advantage rather than a threat. They’ll detail how they've integrated resale, repair and more into their core customer strategy, leveraged data from resale channels, and strengthened brand affinity through sustainability-focused engagement.
Wednesday 28 January 12:10 - 12:50 Track 3
Navigating New Routes to Market
