Recommerce and the New Customer Relationship
Recommerce is reshaping the customer journey, introducing new dynamics to how brands build relationships, loyalty, and lifetime value. This session features senior executives from brands who have strategically embraced recommerce as a growth engine, turning it into a competitive advantage rather than a threat. They’ll detail how they've integrated resale into their core customer strategy, leveraged data from resale channels, and strengthened brand affinity through sustainability-focused engagement.
Wednesday 28 January 12:10 - 12:50 Track 3
Navigating New Routes to Market
Speakers
VP, Global Head of Fashion, eBay
