Kirsty Keoghan

General Manager, Fashion & Luxury, Europe eBay

Kirsty Keoghan is eBay’s GM of European Fashion, where she is responsible for the company’s fashion business across the UK, Germany, France and Italy.

Since joining eBay in 2011, Kirsty has led a number of initiatives, including the launch of free fashion selling, the pivotal pre-loved fashion partnership with Love Island and the successful launch of Authenticity Guarantee in the UK. In 2024, Kirsty stepped in to cover GM of eBay UK whilst Eve Williams was on maternity leave.

She has been leading the charge in repositioning eBay as a destination for buying and selling authentic high-end items. All of which has culminated in Kirsty being recognised in Retail Week’s Future Leaders 2023 list and The Tech List 2024.

Kirsty is also an eBay seller herself, having joined the platform in 2007.

Prior to joining eBay, Kirsty had a decade-long career working at some of the UK’s biggest fashion brands, including Arcadia Group, M&S, TK Maxx and Brand Alley.

Kirsty is mother to two fashion-obsessed kids, and loves to shop herself, investing in a mix of new and pre-loved classic pieces.