Alice Wong

President Imaginex

Alice is recognised as one of Greater China’s leading fashion retailers and brand builders. With 30 years of experience in the fashion and beauty retail industry, she combines merchandising and operational prowess, with an unrivalled knowledge of and network in Greater China, to identify, launch and build businesses in the region. As President, she leads brand acquisition and partnership strategy, working closely with brand owners and principals, sharing latest news and insight from the market and guiding them through every step of their business development. Alice began her career in merchandising at Lane Crawford, and was a member of the Pedder Group’s launch team as Vice President – Merchandising before becoming Executive Director of Imaginex in 2009 and President in 2015.