Amandine Royer

Global Digital & Omnichannel Director Guerlain

With +15 years of experience in digital transformation across various industries such as start up, consulting or retail. Amandine is evolving since 7 years within prestigious luxury Maisons such as Parfums Christian Dior and Guerlain since 2023. She is passionate about brand, technology, clients and transformation. As Chief Digital Officer at Guerlain, Amandine leads Digital and data transformation including E-business strategies, CRM and client development, as well as data management in a fast-evolving context, aiming to grow direct retail.