Cultures of Curiosity: Nurturing AI Experimentation at Scale

Experimentation at scale thrives in organisations that intentionally cultivate curiosity, innovation, and exploration. Yet building a culture of psychological safety, while maintaining clear strategic direction and measurable outcomes, is a significant challenge, especially when integrating rapidly evolving tools like Generative AI. Join senior executives from pioneering consumer brands as they share how they’ve embedded curiosity into day-to-day decision-making, develop clear processes to test new ideas, explore emerging formats, focusing specifically on how to ethically and rapidly pilot AI solutions and build internal AI literacy, and how this has translated into accelerated growth, sharper competitive advantage, and lasting organisational resilience.

Thursday 29 January 09:45 - 10:05 Track 1