Amit Keswani Manghnani

Chief Omnichannel Officer Chalhoub Group

Amit serves as Chief Omnichannel and AI Officer at Chalhoub Group and is a member of the Executive Committee, where he leads the organisation’s omnichannel strategy and artificial intelligence initiatives. In this role, he oversees the complete customer journey, spanning analytics and digital marketing to product technology and loyalty programmes, while driving the Group’s AI transformation across all touchpoints.  

With over 15 years of experience in digital and omnichannel retail, Amit joined Chalhoub Group in February 2023. Prior to this appointment, he spent more than a decade with two of Southeast Asia’s largest retailers, where he spearheaded digital transformation by launching innovative online initiatives and loyalty programmes. His work enabled these organisations to evolve and adapt in the digital space, delivering customer-focused solutions for prestigious global brands including Zara, Sephora, Converse, Foot Locker, and Starbucks. 

Born and raised in Spain to Indian parents, Amit has cultivated a truly global perspective through his experiences living in 12 cities across multiple continents, including Indonesia, Malaysia, India, the United States, Europe, and now the Middle East. This international exposure provides him with unique insights into diverse consumer behaviours and luxury retail markets, enabling him to approach innovation through a distinctive multicultural lens.

Amit holds Executive MBAs from ESADE Business School in Barcelona and Aalto University in Helsinki. Beyond his professional pursuits, he is an avid tennis player and maintains a keen interest in technology trends, sports, and men’s fashion, which further inform his approach to retail innovation and customer experience.