Anabel Maldonado

Founder & CEO Psykhe

Anabel Maldonado is the Founder and CEO of PSYKHE AI, a technology company applying AI and psychology to deliver real-time, per-user personalisation in luxury e-commerce. A former fashion editor with training in neuropsychology, she has developed a proprietary machine-learning system that infers consumer preferences from underlying personality traits and other latent signals, including the Big Five framework.