Bettina Goesele

Chief Digital Officer Victoria Beckham Beauty

Bettina Goesele is a seasoned digital and marketing executive with over 15 years of experience driving high-impact brand strategies across luxury, beauty and lifestyle industries. As Chief Digital Officer at Victoria Beckham Beauty, Bettina leads the brand’s digital roadmap, overseeing e-commerce, integrated marketing, creative and customer experience to elevate brand desirability and global growth. Prior to this role, she held senior marketing positions at global players including L’Oréal, LVMH and Sotheby’s Auction House, where she honed her ability to merge storytelling and data-driven activation in high-stakes luxury environments. 

Bettina draws on her experience to explore how social and digital signals can serve as strategic levers to stay ahead of evolving consumer expectations. With a global perspective, Bettina helps luxury brands translate heritage and craftsmanship into digital-first experiences that engage, convert and retain the discerning customer.