Christian Fiorelli

SVP, Global Ecommerce & CRM Alexander Wang

Christian Fiorelli is the Senior Vice President of E-Commerce & CRM at Alexander Wang, where he leads global digital strategy, innovation, and CRM. With over 15 years of experience in fashion and luxury retail, Christian combines data-driven insights with a deep understanding of brand storytelling to elevate the customer experience across digital channels. Prior to joining Alexander Wang, he held regional and global leadership roles at Giorgio Armani, Max Mara, and YOOX Net-a-Porter, gaining deep expertise across both the Americas and APAC markets.