Post-Purchase Tactics that Boost Customer Loyalty and Lifetime Value
True brand loyalty doesn't end at purchase; it starts there. Yet, many consumer brands overlook powerful opportunities to turn post-purchase touchpoints into data-rich moments of meaningful engagement. In this session, three senior leaders share how they've successfully leveraged personalised communications, tailored recommendations, and value-added services such as repairs and maintenance to inspire customers to re-engage, return in-store, and deepen their brand loyalty. Discover how these forward-looking approaches significantly enhance retention, profitability, and deliver invaluable insights for future growth.
Thursday 29 January 09:45 - 10:25 Track 3
Data-Driven Desirability: Redefining Loyalty
Speakers
SVP, Global Ecommerce & CRM, Alexander Wang
