Vinay Mony

SVP Merkle

Vinay Mony is SVP Analytics at Merkle. Merkle is an integrated experience consultancy focused on digital transformation, data science, and customer loyalty.

Vinay has 24+ years experience in the Analytics and Data Science industry. He has worked across companies like GE, HP, Mu Sigma solving problems across Retail, Financial services and Media running multi disciplinary teams. His particular focus areas have been in the areas of Marketing attribution, Digital experience, Pricing, CRM and Loyalty. He has deep expertise in defining business problems (especially fuzzy problems) and choosing the right analytics solution in the context of business maturity. He loves storyboarding analyses that help drive insights and decisions for the business

In his current role, Vinay leads development of data and Analytics based Products and Solutions for Commerce and Market research. He also leads the AI capability and is currently excited about the growing capabilities in Generative AI and how that can create business value.