Daniel Herrmann

Managing Director COS

Daniel was born in Stockholm, though has spent much of his life living and working abroad – both with his family as a child and through career opportunities taking him to New York and Germany. Following a BSc degree in Macro Economics & Management at the University of Gothenburg, Daniel joined H&M in 2003 as an intern. This marked the start of a 20-year professional career with the H&M Group, 16 of which were spent in various roles at H&M Brand – from controlling and merchandising, to marketing and communications. In 2019 Daniel joined Weekday as Managing Director, spending two years with the brand in Stockholm before taking on a new venture as a founding partner of Singular Society – H&M Group’s latest subscription-based business model. Daniel joined COS in Spring 2024 as Global Managing Director. Relocating from Stockholm, Daniel now lives in London with his wife and three children.