Emma McFerran

CEO Lyst

Emma McFerran is the Chief Executive Officer of Lyst, the leading premium and luxury fashion shopping platform revolutionizing how 160 million shoppers a year find and shop fashion online. Under her leadership, Lyst leverages advanced data science, artificial intelligence, and cutting-edge technology to deliver personalized fashion discovery experiences. 

McFerran joined Lyst a decade ago, after beginning her career in law. She has worked across all areas of the company, developing deep expertise in both fashion technology and the industry it serves. 
 
Since becoming CEO in 2022, she has successfully driven the company's pivot to profitability while advancing its AI capabilities, transforming Lyst into an app-first business powered by machine learning algorithms that understand fashion trends, consumer preferences, and shopping behaviors. 
 
In April 2025, McFerran led the sale of Lyst to ZOZO Group, operators of ZOZOTOWN, the leading fashion e-commerce platform in Japan. Together, ZOZO and Lyst share a vision to transform the online fashion shopping experience by bringing joy back to fashion discovery.  
 
Key to her role is ensuring that Lyst is always guided by its culture and values, so that the business and its people grow together.