Faruk Aysoy

Chief Financial Officer, Eastern Europe Lacoste & GANT

Faruk Aysoy is a Chief Financial Officer and strategic business leader shaping the future of premium fashion retail across Eastern Europe. As CFO of Eastern Europe at Lacoste and GANT, he partners closely with executive leadership to drive sustainable growth, financial resilience, and transformation across multi-market operations in an increasingly complex and digital-first retail landscape.

With more than 15 years of experience across global organizations including Lacoste, GANT, and Siemens, Faruk brings a distinctive combination of strategic finance, operational excellence, and transformation leadership. Since 2015, he has played a pivotal role in scaling the brands’ presence in Eastern Europe, leading successful market entries, organizational build-outs, and the acceleration of e-commerce platforms—turning emerging markets into long-term value engines.

Faruk’s leadership philosophy positions the CFO as a catalyst for innovation rather than a guardian of the past. He focuses on translating data into foresight, aligning capital allocation with brand ambition, and enabling agile decision-making across omnichannel ecosystems. His work sits at the intersection of finance, technology, and consumer experience—where premium brands must continuously evolve to remain relevant and profitable.

A strong advocate of people-led transformation, Faruk believes that sustainable performance is built through empowered teams, clarity of purpose, and disciplined execution. He is deeply engaged in shaping finance organizations that are future-ready, insight-driven, and closely integrated with commercial strategy.

Faruk is a Certified Public Accountant (CPA) and holds Bachelor’s degrees in Industrial & Operations Engineering and Economics from the University of Michigan – Ann Arbor, as well as a Master of Science in Business Administration from Marmara University.