Gabby Chen

President, Global Markets Florasis

Gabby Chen is President of Global Markets at Florasis, where she leads the company’s international P&L, business model, market-entry strategy, omnichannel expansion and global organization. Since joining Florasis in 2023, she has built and scaled the company’s international business across Asia, North America, Europe and the Middle East, delivering triple-digit year-on-year growth through 2026 YTD and achieving the division’s first monthly operating profit in 2025.
 
Gabby brings more than 20 years of experience building and transforming consumer and beauty businesses. Previously, she led Lane Crawford’s beauty business in China, delivering 380% growth, and founded Mood Editing Cosmetics, which was acquired by NetEase in 2020.
 
She was named a Vogue Business 100 Innovator in the Beauty Disruptors category and recognized by BeautyMatter and Forbes China for her leadership in global beauty and Chinese brands’ international expansion. She is also a columnist and industry contributor across Jing Daily, BeautyMatter and other international platforms.