Jamie De Cesare

Chief Technology Officer Orlebar Brown

Jamie De Cesare is Chief Technology Officer at Orlebar Brown, a global luxury resortwear brand within the Chanel Group. With over a decade at the company, Jamie leads technology across e-commerce, retail, wholesale, CRM, data, ERP and digital operations, partnering closely with commercial, creative and operational teams to support the brand’s international growth.

Jamie’s approach to technology is grounded in clarity and restraint, with the customer firmly at the centre. He believes technology should back the customer experience and not dictate it, favouring simple, scalable architectures that quietly enable the business while respecting the codes of a luxury brand. His work has focused on strengthening unified commerce, modernising core platforms and improving decision-making across the organisation, without losing sight of craft, service and brand nuance.

Prior to Orlebar Brown, Jamie held senior technology and digital roles across fashion and retail, giving him a broad perspective on how systems, people and customer experience intersect. He is particularly interested in how luxury brands can evolve their operating models without compromising identity or integrity.

His perspective on technology in luxury is pragmatic and brand-led, centred on progress that is measured, purposeful and aligned with long-term value.