Marc Schmidt

Chief Digital Officer Casablanca Paris

I am Marc, the head of operation and direct-to-consumer business at Casablanca Paris. I am a conscious and confident leader with a strong track record of driving growth. My experience spans from building businesses from the ground up to scaling multibillion-dollar brands like adidas, Reebok and Crocs, across global markets. 
 
I’ve had the privilege of working hands-on in various disciplines while also leading on a regional and global scale, crafting both short- and long-term strategies that deliver results. My experience has allowed me to drive top-line revenue growth in mature markets and brands, all while improving profitability through a blend of wholesale, Marketplace, and DTC models. 
 
Over the past decade, I’ve built top-tier organizations, recruiting over 150 people across various global, regional, and market-facing functions. My passion for growth is matched by my commitment to performance, and I believe in fostering a high-performance team culture with an entrepreneurial, ‘day one’ mindset.