Massimo Basei
Chief Commercial Officer Pandora
Massimo Basei is the Chief Commercial Officer (CCO) and has been with Pandora since July 2010.
Massimo joined Pandora as country manager for Italy in 2010. Since then, he has successfully taken on additional responsibility to lead commercial operations across all Pandora’s markets in Southern Europe, Middle East and Africa (SEMEA). As CCO, Massimo is responsible for global retail operations which encompasses network expansion, franchise relations, omni-channel experience, store development, and global merchandising.
Massimo is Italian and holds an M.Sc. in economics from Università degli Studi di Trieste.
Agenda Sessions
Empowering Frontline Teams through Technology and Skills for Elevated In-Store Experiences
Wednesday 28 January 12:10 - 12:50 The Van Gogh Stage
Retail Meets Hospitality