Natalie Lee

VP, Omnichannel & Client Development Louis Vuitton

Vice President, Omnichannel & Client Development, Louis Vuitton South Asia Pacific 

Natalie Lee is a senior luxury executive with over two decades of experience leading growth, innovation, and digital transformation across Asia Pacific. As Vice President of Omnichannel & Client Development at Louis Vuitton South Asia Pacific, she drives strategies that connect data, creativity, and human insight to elevate the client experience. Her work spans the full client journey — from in-store excellence to digital engagement — shaping how Louis Vuitton delivers seamless, high-touch experiences across some of the region’s most dynamic markets. 
 
Before joining Louis Vuitton, Natalie held senior leadership roles at Yoox Net-A-Porter, Vestiaire Collective, and Coupang, where she built and scaled high-growth fashion businesses across e-commerce and retail. She has led diverse teams across markets and disciplines, redefining how global brands engage clients through technology, storytelling, and personalization. 
 
Recognized for bridging luxury heritage with digital innovation, Natalie is a frequent speaker on omnichannel leadership and the future of retail in Asia. She is passionate about cultivating the next generation of leaders and reimagining how luxury connects with the next generation of clients — where emotion, data, and design converge to create the future of client experience.