Agenda Sessions

The Sunset Session: Ecommerce Personalisation that Drives Sales

Personalisation remains a challenge for most luxury and premium consumer brands. Whilst the majority of clients expect tailored interactions and continuity across channels, BCG finds that more than half (56%) of luxury consumers are dissatisfied with their shopping experiences, with lack of recognition and inconsistent personalisation among the key pain points. Three ecommerce leaders will share how they successfully implemented AI-driven content and predictive analytics to enhance conversions, basket value, and customer loyalty.