Sebastian Picardo

CEO Monica Vinader

Sebastian Picardo is a global luxury leader recognised for shaping the next era of modern retail. Born in Argentina and trained in a rich blend of business management and international finance, Sebastian brings a rare balance of creativity, commercial instinct, and strategic clarity to every role he leads. 

His career in the luxury sector began in London, with senior positions at Alexander McQueen and Net-a-Porter. These formative years strengthened his operational expertise and sharpened his understanding of how brands can meaningfully connect with customers across physical stores and online platforms. He later joined Burberry, where he first led the transformation and integration of the Spanish and Portuguese operations into the European region. He subsequently led Burberry’s global digital commerce business, evolving the brand into a worldwide omnichannel leader. 

In 2012, Sebastian moved to Asia to join Lane Crawford. There, he pioneered the company’s "connected-commerce" strategy, uniting technology, service, and experience across Greater China and setting a new benchmark for luxury retail innovation. His tenure culminated in the role of Deputy President. 

Most recently, as President & CEO of Holt Renfrew, he guided Canada’s leading luxury retailer through unprecedented industry change. He championed a comprehensive digital transformation while honouring the brand’s longstanding heritage and deepening its commitment to sustainability. 

Alongside his executive leadership, Sebastian is an active investor in venture and growth funds and serves as a Venture Advisor at Felix Capital. 

In 2025, Sebastian was appointed CEO of Monica Vinader, where he now leads the brand’s next phase of global growth. He is recognised for pairing financial discipline with a forward-thinking digital outlook and a contemporary vision for luxury retail.