Shahad Geoffrey

Co-Founder & CEO Taffi

Shahad Geoffrey is a Forbes 30 Under 30 and was named one of the 50 most impactful women in Saudi Arabia by Arabian Business. She is the Founder and CEO of TAFFI, the region’s first VC-backed fashion-tech startup, providing global brands with a generative AI-powered SaaS platform for chat, search, and content discovery. TAFFI delivers hyper-personalized shopping recommendations, helping to redefine the future of retail. 

Shahad holds a bachelor's degree in International Business with a minor in Finance from INSEEC University in Paris. Before founding TAFFI, she held roles across startups and corporates as an intrapreneur, leading innovation and growth initiatives. In 2019, she worked with Tim Draper at Draper Associates, creating deal memos for companies now valued at over $8 billion. 

She is also a globally recognized speaker, having presented at Harvard Business School, the Global Entrepreneurship Congress, and other leading institutions.