Simone Oloman

Founder & CEO NIFT

Simone Oloman is the co-founder and CEO of Need It For Tonight (NIFT), an innovative 90 minute and same day fashion delivery app designed for ultimate convenience. NIFT bridges the gap between the instant gratification of online shopping and the tactile excitement of in-store retail - making fashion feel as immediate as food delivery. Think Deliveroo, but for quality fashion. 

Most recently, Simone launched DAVE, NIFT’s B2B embedded checkout solution, which enables retailers to offer instant delivery directly from their own websites. This technology empowers brands of all sizes with same-speed logistics capabilities once reserved for e-commerce giants - driving higher conversion, customer loyalty and measurable sales uplift. 

Before founding NIFT, Simone honed her expertise at a technology AI startup, where she led the retail function and advised some of the UK’s leading retailers on digital transformation, omnichannel strategy and customer experience innovation. 

Recognised by Forbes, The Independent, Vogue Business, Harper’s Bazaar, 10 Magazine, and Drapers Simone was also named one of Retail Week’s Top 50 Retail Leaders for her impact at the intersection of fashion, technology, and logistics. 

A passionate advocate for retail innovation, Simone frequently speaks on the evolution of rapid delivery, technology and the shifting expectations of modern consumers. Her mission is to redefine convenience - building the infrastructure that makes fashion shopping as instant, intelligent and inspiring as the next generation of consumers demands.