AdRoll is an advertising platform that helps businesses run, measure, and optimise multi-channel, full-funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform leverages data foundations to design, deliver, and optimise campaigns that drive customer engagement, boost website traffic, and increase revenue. AdRoll helps customers generate more than $246 billion in revenue annually and has been used by over 120,000 brands since 2006. AdRoll is headquartered in San Francisco and is a division of NextRoll, Inc.